Commercial Real Estate Strategies

A strategic plan is a multi-step process covering the A to Z project vision and mission. The plan is executed by addressing the projects current status and future goals. Outlining the details of how to reach those goals is of course the most important part of the commercial strategy.

• Pre-operating Activities
• Market Company Offerings
• Optimize Key Operating Processes
• Promote Research & Development
• The Goals of the Project

Establish Commercial Capacity

The first step is to develop a realistic vision for the project. This should be presented as a pen picture of the project in three or more year's time in terms of its likely physical appearance, size, activities etc.

Planning, preliminary construction and other pre-operating activities are shown in a timeline or Gantt chart to facilitate the commencement of full business operations. critical steps include:

1. Conducting company evaluations, feasibility studies and general business planning
2. Retaining professional advisors, to facilitate legal, tax and accounting decisions
3. Adopting an environmental impact survey
4. Finalizing surveys and architectural renderings, detailing short and long-term development objectives
5. Preparing Phase I properties for sale

Market Company Offerings

Revenues will be maximized, by conducting a multi-channel marketing campaign, utilizing targeted marketing venues. Key elements can include:

1. Establishing a state-of-the-art sales & design center, which will be used to inform and entertain prospective clients;
2. Conducting a sophisticated, multi-channel marketing campaign, involving media advertising and tradeshows
3. Proactive pre-selling to targeted markets.

Optimize Key Operating Processes

Profitability and customer satisfaction will be assured, by optimizing key operating processes. This will include:

1. Outsourcing marketing to development
2. Forging strategic alliances with supply chain vendors, to assure seamless, cost-efficient construction
3. Periodically evaluating key processes, to assure continual improvement.

Promote Research & Development

Long-term success will rely upon a research & development program that assures:

1. Continuing economic development of company holdings, through phased evolution;
2. Full utilization of synergistic business opportunities
3. Active community involvement.

The Goals of the Project

Next come the Goals. These are specific interim or ultimate time-based measurements to be achieved by implementing strategies in pursuit of the company's objectives, for example, to achieve sales of $3m in three years time. Goals should be quantifiable, consistent, realistic and achievable. They can relate to factors like market (sizes and shares), products, finances, profitability, utilization, and efficiency.